Tuesday, May 10, 2011

A Shameless Plug for a Very Deserving Cause

While the purpose of my blog has always been focused around all things marketing, for this post I made a special exception for a very worthwhile cause.  For those of you that know me on a personal level, you most likely already know diabetes is something that significantly affects my family in many ways. For those of you that don't know me beyond the virtual world, you may be surprised to learn that my family has one of the rarest documented cases of Type 1 Diabetes - My two younger brothers, my older sister, my two uncles, my cousin, and myself all suffer from Type 1 Diabetes (more commonly referred to as Juvenile Diabetes) - the most severe form of the disease.

This past fall, I had the pleasure of meeting Fred Ross, also a Type 1 diabetic, while at one of my training sessions at the world-renowned Joslin Diabetes Clinic. After the session, Fred and I discovered that along with fighting this courageous battle, we shared another common interest, cycling. An avid cyclist, Fred asked me join his team in the American Diabetes Association's 20th Annual Tour de Cure charity ride on May 22nd along Boston's scenic (and hilly!) North Shore, and I couldn't possibly say no.

While 62 miles is more than double the distance I've ever ridden, I know the ultimate goal of finding a cure and improving the lives of those affected by diabetes through this fundraiser is well worth my physical battle and will motivate me through every hill and incline along the way. And with 2011 marking my personal 20th anniversary as a survivor with ZERO complications, the timing couldn't be more fitting.

WHY THE ADA:
The American Diabetes Association (and particularly their Tour de Cure event) is an amazing organization that has helped my family, along with the 24 million other Americans living with this disease, in countless ways and nothing would make me happier than to be able to give back to them for all the support, guidance, and advancements they have provided to all of us affected over the years. Not a day goes by that I am not grateful our lives are as manageable and livable as they are.

DONATIONS:
Any donation, small or large, is greatly appreciated. Donations can be made via this link.
While significant advancements have been made toward developing new technologies and therapies that help make living everyday life with this disease more manageable, constant research is essential to further the ultimate goal of finding a cure.  

With at least 30,000 new cases of Type 1 Diabetes diagnosed each year in the United States alone, it is now more important than ever research funded by organizations such as the ADA is able to progress. This progress brings people with diabetes a priceless new sense of hope and allows scientists to speed up their work, bringing all of us one step closer to the end goal of finding a cure.

A BIG THANK YOU:
I cannot say thank you enough to my family, friends, and doctors for your endless love, support, and encouragement since my diagnosis 20 years ago, and particularly my mom, dad, siblings, grandparents, and Aunt for being by my side since that day through all the highs, lows, and everything else in between.

Peace, love, and insulin pumps,
Allison