Tuesday, February 1, 2011

3 Easy Steps to Protect Your Brand in Social Media

Last week, we took a look at what to do when someone hijacks your brand in social media. While hijacked media is a growing concern for any marketing department or agency, there are 3 simple things you can do to protect your brand before it gets hijacked, minimizing the overall risk to your corporate, product, service, or personal brand:
  1.  Register for an account on the major web 2.0 platforms in your brand portfolio – While most sites have some regulations when it comes to activity on their sites in order to keep your account active, many also will not help you if your brand name gets taken first by someone else. So while all of the social media platforms may not be a strategic initiative for your organization, it’s a good idea to grab these usernames before someone else does.  To maintain minimum activity levels, which for most is just logging into the account, give yourself 15 minutes a month to simply log to meet these minimum requirements.
  2. Spend the time to make your accounts look like they belong to you – Again, while in many cases it may not make sense to actively use all of these accounts to grow or maintain your business, its almost always worth the time and effort to customize these platforms with your logos, colors, fonts, treatments, etc. so the pages align with your brand.  This will give the pages the legitimacy factor they need in the event your brand is hijacked and will help make the imposter seem more like an imposter. 
  3. Keep ahead of the curve on the next big platform – Is your business on FourSquare yet? Do you give reward your customers to check in on sites such as Marginize? Was Quora part of your 2011 marketing plan? These sites and others front runners like them are set to be the next big players in this highly competitive and ever-changing field. While it is important to maintain a presence on the leading platforms, it’s also equally as important to keep ahead of next big wave in social media. And while it is truly impossible to know which sites will actually be the next Twitter or YouTube, and it doesn’t make sense to dedicate hours upon hours to maintain activity on sites that may never take, it is a good idea to keep an eye on the market to stay ahead of your competition – and potential hackers – on these sites. 


  1. Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again.
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  2. good article thanks for sharing

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